Successful together

Developing ideas and implementing them successfully is the way to gain a competitive edge in the marketplace. But this is often easier said than done. Ticona knows this and that is why it does not simply rely on its high-performance product range. To offer customers real added value, the Kelsterbach-based polymer manufacturer believes that market knowledge, closeness to customers, technical competence and system expertise are all equally important.

When it comes to translating customer requirements into practical reality with speed and competence, the Ticona specialists are right on hand. True to the motto “Create progress. Together!”, Ticona engineers contribute in-depth plastics and processing know-how to their collaboration with customers. Their aim is to develop innovative applications through comprehensive customer service and high-performance polymers.

Systematic advance through new ideas

Every solution, however, begins with an idea. Ticona is finding new ways to generate ideas together with its partners. With its innovation workshops developed in-house, the company has launched a new era in customer service. In these workshops, the participants learn to identify the strengths of their company more precisely and use them more effectively. The starting points for creative brainstorming are existing markets and the successful experience of all participants acquired over many years.

Exploiting and building on market trends

The potential of an idea or an approach is vastly increased if, in the systematic quest for new business opportunities, a company exploits its corporate competencies right from the start. In this way, it can build on existing know-how and transfer knowledge to new applications. Real innovations can be achieved if societal megatrends that Ticona has been observing over time can be taken into account in the process of knowledge transfer. In this way, existing markets can be used as a springboard to new profitable markets, for example the automotive sector with the trends for safety, the environment and comfort.

Close to customers through global presence

But the right ideas, know-how and products will be no use if they are not available in the high-growth markets of the world. With its own production plants, research facilities and sales offices, Ticona already has a presence in important industrial regions of the world. And the global network is continuing to grow. To exploit economic growth in Asia, the company is increasing its strategic engagement in this region. After all, customers who expand into Asia and manufacture products there want to be able to access polymers and know-how locally – and thereby benefit from shorter lead times, greater flexibility and cost advantages.